ABOUT ILLINOIS BANKERS
Illinois Bankers Association is the voice of Illinois banking industry for banking education, advocacy, and Illinois banking resources.
The site is rich in content for bankers looking for professional education, networking events, career resources, and legislative information that can affect the financial industry. The IBA website also integrates with a membership portal third-party vendor.
That’s a lot of content for a website.
Its website is a key part of its communications. LRS Web Solutions has helped Illinois Bankers with its site for 22 years But the design was showing its age in 2021, according to Illinois Bankers’ Vice President, Data & Digital Marketing Tammy Squires.
The IBA website team knew the time was coming for a redesign. “Our existing site was six years old and had run its course. It was time for a facelift and functionality improvements. That’s what drove the project,” Tammy says. She also was looking for a new content management system that was easier to use.
WEBSITE VENDOR SELECTION PROCESS
A new IBA president and CEO also helped drive the idea of a website refresh to build a new site that was better and more functional.
Even though IBA had done many websites with LRS in the past, the IBA staff did due diligence and enlisted a selection committee of 8-10 people to select a web vendor through an in-depth RFP process. “It was not one-person’s decision,” Tammy says. IBA created teams of staff and board members from across the association that reviewed proposals and interviewed teams from other companies.
“Cost wise, all the companies were pretty similar,” she notes. “There wasn’t a huge difference in pricing. LRS is in the same ballpark as other companies.” The big difference came in IBA’s impressions of the website content managers. In the end, the team selected the LRS Web Solutions team and LRS Antilles Content Manager.
ANTILLES CMS
Although this was IBA’s fourth website design with LRS, they had not yet converted to the LRS Antilles CMS. The previous CMS worked reasonably well for IBA. “It was functional but challenging to use for someone with little experience. Once you got used to [the old CMS] it was ok. But other platforms launched were more dynamic platforms.”
After comparing several dynamic CMS software options, the website selection group found LRS Antilles to be the cleanest-looking and easiest to use. “Compared with other platforms, people felt like it was user friendly, intuitive, and they liked the ease of it,” Tammy says.
“LRS Antilles doesn’t look overwhelming or challenging. Anyone working with Antilles on the first day could be comfortable quickly. One of the biggest reasons I like Antilles is being able to delegate duties to team.”
Antilles also makes SEO a lot easier, The team says.
“LRS Antilles doesn’t look overwhelming or challenging. Anyone working with Antilles on the first day could be comfortable quickly.”
-Tammy Squires, IBA Vice President, Data and Digital Marketing
GOALS
In addition to a better content management system, The IBA website team wanted to have the website content integrate with their high-functioning CRM. LRS’s task was to integrate the content website and the portal with a seamless and intuitive experience for the user, including full integration of reciprocal login capabilities.
“I want to make the user experience more robust and really increase the functionality of the website. And I wanted the design to match the functionality of upgrades.”
WEBSITE REDESIGN SOLUTIONS
To meet these website redesign goals, LRS Web Solutions analyzed these needs and created a multi-solution approach. The redesigned IBA site launched in Fall 2022.
The LRS team effectively integrated multiple third parties to create a lively, dynamic site that’s easy for users to navigate.
The integrations included multiple integrations from Microsoft UX 365 CRM to provide a single sign-on option so that users can move seamlessly between their members only content and the refreshed IBA site; integration with upcoming conferences and education events and a vendor search
RSS App integration pulls in multiple Twitter feeds, as well as feeds from other social media platforms.
The new website can display copy on the public website generated out of CRM system. “That’s a time saver and helps the accuracy of messaging to our users – It’s a huge plus for us,” says the IBA website team.
The LRS team effectively integrated multiple third parties to create a lively, dynamic site that’s easy for users to navigate.
CONTENT & NAVIGATION IMPROVEMENTS
IBA improved its content, with restructured navigation and making sure that pages have “Calls to Action” on them, an important part of UX and conversion optimization.
The IBA website team especially loves the top level “eyebrow” navigation that gives strong calls to action, asking people to engage with the site by signing up for the newsletter, volunteering, contacting, or reading news stories.
Post launch, in just a few days the IBA team saw improvements to meeting the website goals, namely, users completing forms. “That was lacking in the previous website.”
WORKFLOW & BRANDING IMPROVEMENTS 
Before the redesign, Tammy was the sole person maintaining the website. “With Antilles, we’ve been able to expand the team to be able to do updates – not just relying on one single person.”
the IBA website team also used the website redesign as an opportunity to review overall branding, redesigning business cards, publication cover pages. The website redesign is leading the way to more consistent branding for the organization. “We love the clean look of the new site and the new elements to style pages with.”
To test the website improvements, the IBA team assembled a member committee to do a “website scavenger hunt.” The results? “They loved the site, finding it intuitive, saying that it looked great and was easy to find things,” Tammy says.
"Thank you, LRS, for making this one of the smoothest launches I have completed!”
-Tammy Squires, IBA Vice President, Data and Digital Marketing
SMOOTH SAILING PARTNERSHIP
The new IBA site launched in late October 2022, and Tammy is “thrilled” with the new look and improved functionality. “Out of all my websites – this is my 4th or 5th one with LRS – this has been the easiest and smoothest build and launch. It’s had so many moving parts with our CRM and website. The partnership with our CRM company and LRS was very smooth.”
“We’ve loved our relationship with LRS over the years. The designers and developers have great talent and capabilities."
WHAT’S NEXT
the IBA website team has more plans to keep on improving her members’ website experience. A digital bank directory is in the works.
“We have a lot more things we want to do down the road, but this is a fantastic start to get this going with the new website," notes Tammy. "Thank you, LRS, for making this one of the smoothest launches I have completed!”
At LRS, we solve website problems. Contact us today to tell us your website problems. We can help.